food marketing Technology

marketing lessons from the street market

When you walk inside the Ben Tanh market in Ho Chi Minh City, Vietnam, you’ll eventually end up inside the food area. There are probably hundreds of stalls selling local food. Lots of delicious Banh Mi sandwiches, noodle soups, fruit juices and summer rolls.

One thing that you can’t ignore however, is that as soon as you walk around, you’ll get approached by one of the stall owners. They’ll simply hand you the menu to choose from.

food health

A Guava a day

This isn’t exactly a standard type of post for this blog, but then perhaps I shouldn’t be too strict with myself as far as things I write about. After all, it’s my personal blog. I make (and break) the rules. And anyway, nobody reads it. If you are reading this, consider yourself one of a very select few.

I’m no health specialist, and this is just a sample of one, and much less scientific than my A/B testing for coffee (which wasn’t scientific at all), but I’m totally crazy about Guava, and what I perceive to be its health benefits for me.

Growing up in Israel, guavas were kinda pungent, slightly mushy, yellowish fruit. It was also one of those things the local Israeli folklore qualified as “either you love it or you hate it” (we have no Marmite in Israel, not to my knowledge anyway. Or maybe there’s a strong consensus and everyone hates it? anyway, I digress).

I guess I was in the “love it” camp, but I don’t recall being particularly crazy about it either. I think the local wisdom was also that it causes constipation, so I guess I tried not to have too much of it.

I no longer live in Israel. But I also don’t come across Guavas. At all.

I lived in London for a number of years, and I don’t recall eating any there, or even seeing them. Maybe pink, artificial guava juice. And I now live in Berlin for several years, and I can’t think of seeing any here either. How come??

I do see them everywhere in Thailand and Vietnam though. It’s literally around every street corner. Every fruit stand would typically have them besides Papayas, Pineapples and Watermelon. You can also have a proper, fresh, guava juice or shake in lots of places.

White Guava