Technology troubleshooting

dynamic goal values in google analytics

Scoring a goal against google is never easy. Google analytics allows you to do some strange and wonderful things, but not without some teeth grinding. I was struggling with this for a little while, and it was a great source of frustration, since there’s hardly any info out there about it. Or maybe there is lots of info, but no solution to this particular problem. I think I finally nailed it.

Dynamic Goal Conversion Values

I was trying to get some dynamic goal conversion values into Analytics. I ended up reading about Ecommerce tracking and it seemed like the way to go. Not only would I be able to pick the goal conversion value dynamically, it gives you a breakdown of each and every transaction. Very nice. After implementing it, I was quite impressed to see each transaction, product, sku etc appear neatly on the ecommerce reports. So far so good. But somehow, goals – which were set on the very same page as the ecommerce tracking code – failed to add the transaction value. The goals were tracked just fine, I could see them adding up, but not the goal value. grrrr…